The Underdogs was developed specially for the final exhibition of Project Space 11 (an artist-run space based in Plymouth City Market).
Each selected artist was invited to invest a percentage of PS11’s remaining budget (£171) to consolidate the future of PS11. LOW PROFILE decided to invest their £17.10 by placing a single bet each day that the gallery was open to the public, in an attempt to raise funds to support PS11’s future, as well as to help finance their own practice as self-employed artists.
Each day of the exhibition a trip was made to the local betting shop and £1.90 was placed on the rank outsider of a selected sport/race/game that was running that day. LOW PROFILE’s unwavering belief in underdogs (those least likely to win against all odds) paid off when on the last day of the exhibition the horse ‘7 Year Itch’ won the 2:00 race at Catterick on 13th April 2011:
Photo Credit: LOW PROFILE / Project Space 11